Developer.
Problem Solver.
Always Learning.
I’m Chris Alas, a developer and digital growth partner who enjoys building, optimizing and scaling digital experiences. I combine technical execution with a business mindset to help brands and teams achieve real results.
10+ Years
Building digital solutions across different industries.
Multiple Disciplines
Development, e-commerce, marketing and CRM.
Growth Mindset
Focused on performance, conversion and business outcomes.
Clients & Teams
Experience working with companies, agencies and international brands.
Captured by Marlon Enriquez, my skydiving coach, during a 10,000-foot jump over Ilopango, San Salvador.
I’ve always been curious about how things work, from technology and business to people and what drives them. That curiosity has taken me through different industries, countries, and challenges, both professionally and personally.
Over the years, I’ve worked with startups, agencies, e-commerce brands, educational institutions, government-related organizations, and investment businesses. Each experience has taught me something new and helped me become a more versatile and strategic developer.
Outside of work, I’m a skydiver, an outdoor and extreme sports enthusiast, and currently practicing Brazilian Jiu-Jitsu. These experiences keep me curious, disciplined, and comfortable stepping outside my comfort zone.
With the right people, the sky is only the beginning.
I started learning how to build websites when I was 14, mostly through YouTube tutorials and experimenting on my own. That experience shaped the way I learn to this day. I genuinely believe almost anything can be learned independently if you’re curious enough, patient enough, and willing to keep looking for the right tutorial, documentation, or example.
I sold my first website at 17. At 19, I landed my first formal role at Ninja Web Corporation after Javier Calderon recruited me during a course he taught at the University of El Salvador.
That opportunity became the starting point of my professional career. From there, I went on to work with different companies, teams, and international clients, expanding from web development into e-commerce, marketing, CRM, automation, conversion optimization, and digital growth.
Today, I’m part of Ninja Web Corporation, run my independent brand Somos Tendencia / Today We Trend, and also work as an outsourced developer and digital partner for companies that need technical execution with a strong understanding of business and growth.
I believe almost anything can be learned if you’re willing to find the right tutorial, documentation, or example.
Photo from my early years at Ninja Web Corporation, taken during a private event where our team presented Ninja Web to U.S. senators.
Panama, 2024. Representing AC Global Learning alongside Angelo Romero and Roberto Salguero during a private event connected to the Global Diversity Export Initiative Trade Mission. Also pictured with Mari Carmen Aponte, former U.S. Ambassador to El Salvador.
In 2024, as part of my work with AC Global Learning, I participated in the Global Diversity Export Initiative Trade Mission organized by the U.S. Department of Commerce, which included business meetings and opportunities focused on expanding U.S. companies into Latin American markets.Â
During a private event at the residence of the U.S. Ambassador in Panama, I represented AC Global Learning alongside part of my team, including Angelo Romero and Roberto Salguero. I took a leading role in conversations with English-speaking commercial representatives as we discussed opportunities for AC Global Learning’s expansion into Latin America.
One of the memorable moments was meeting Mari Carmen Aponte, former U.S. Ambassador to El Salvador. Having previously served in El Salvador, she was especially pleased to see Salvadorans representing a U.S. company and participating directly in conversations around regional expansion.
Experiences like this have helped me grow beyond development, strengthening my confidence in business communication, international collaboration, negotiation, and market expansion.
What starts as a small dream can open doors to rooms you never imagined entering.
Continuous Growth
I’m always learning, exploring new tools and improving my skills.
Results With Purpose
I like building solutions that create real value for businesses and people.
Collaboration
I enjoy working with teams, sharing knowledge and solving challenges together.
Balance
I value a life that combines meaningful work, adventure, and time for what matters.
Development
HTML, CSS, JavaScript, PHP, MySQL, WordPress, APIs and custom integrations.
E-commerce
Shopify, WooCommerce, PrestaShop, Product Catalogs, Inventory, Custom Features, Optimization & CRO
Marketing & Growth
Google Analytics (GA4), Google Ads, Meta Ads, SEO, Conversion Optimization, Landing Pages, Automation
Email Marketing & CRM
Klaviyo, ActiveCampaign, Attentive, Campaign Strategy, Automation, Segmentation, Lifecycle Marketing
Investing (Personal)
US Stocks, Futures, Forex, Portfolio Management, Market Analysis, Risk Management
I’m a partner at Ninja Web Corporation and I’ve also built my own digital brand, Somos Tendencia / Today We Trend. These experiences have helped me understand projects not only from the developer’s side, but also from the perspective of clients, teams, positioning, sales, and long-term growth.
I’ve worked with organizations and brands across e-commerce, education, nonprofits, adventure sports, wellness, and investment-related industries.
